Software Engineer
My role at Adconion Media Group
Senior Software Engineer
From May 2011 to March 2012, I contributed to Adconion Media Group's advertising technology platform. Key contributions included:
- Designed and developed APIs for Flash-based rich media ad templates.
- Built custom Flash drag-and-drop components for use by internal design and engineering teams.
- Created a reusable library of ad templates that streamlined the production of rich media banners featuring audio, video, and interactivity — including push-down units and page-takeover ads.
- Developed a suite of video components supporting HTTP progressive playback, RTMP streaming, and dynamic bitrate streaming, enabling video to be integrated into Flash creatives with minimal effort.
- Enhanced the company's Content Management System (built on the Zend PHP framework with MySQL) to improve ad delivery workflows.
- Built an internal ad preview tool called Area51 using HTML, CSS, JavaScript, PHP, and Flash, enabling product managers to review ad placements before they went live on client sites.